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The AI sales engineer for custom builders

Your products are complicated.
Buying them shouldn't be.

Looper lives on your website as a chat. It asks buyers the questions your sales engineer would, runs the engineering math, and hands your team a brief they can quote from.

Book a demo See how it works

The problem

Custom products need a real conversation before a quote. Today your sales engineer has it with every lead, including the ones who were never a fit and the ones who forgot the one detail that changes everything.

01

Only qualified leads reach your team

Looper checks fit against what you actually build, where you build it and your minimums, before anyone spends an afternoon on a quote.

02

No detail left out

Buyers don't know that site, climate or use changes the product. Looper asks, the same way your best engineer would, every time.

03

Answers at 9pm on a Sunday

Leads get a knowledgeable reply the moment they ask, not three days later, and land in the right hands with everything attached.

How it works

From first message to a brief you can quote from.

  1. 1

    Add Looper to your site

    One line of code puts the chat on your website, in your colors and under your name.

  2. 2

    It asks what an expert would ask

    Looper learns your products and your process, then works through the questions that decide the design and the price, in plain language.

  3. 3

    It runs the numbers

    Loads, sizing and specs are calculated in code from the buyer's answers, not guessed by the AI.

  4. 4

    Your team gets the brief

    Every qualified lead arrives with the answers, the math and anything that needs a closer look.

The brief

What lands in your inbox.

Not a contact form with "call me." A summary your estimator can price from, with the questions already answered and the risks already flagged.

  • Every answer the buyer gave, organized
  • Engineering numbers with the inputs shown
  • Fit against your products and service area
  • Flags for anything that needs a human

Lead brief · Example

20 × 30 ft heated greenhouse

Dana R. · Bozeman, MT · via website chat

Qualified
Use
Year-round growing, heated
Footprint
600 sq ft, freestanding
Site loads
Heavy snow, high wind. Frame sized for both calculated
Glazing
Twin-wall polycarbonate
Budget
$40k to $60k
Timeline
Install spring 2027

Needs a look

Flag Site slope not confirmed. Ask for photos.

Flag Permit not started.

Built to be trusted

The engineering math runs in code, not in the AI. The AI handles the conversation. The numbers come from formulas you can check, so a friendly chat never turns into a wrong spec.

Checkable numbers

Every figure in a brief shows the inputs that produced it.

Your rules

Your products, service area and minimums decide who counts as qualified.

Your team decides

Looper gathers the details and flags risks. Your people make the quote.

Who it's for

For builders whose products start with questions.

01

Greenhouses

Snow and wind loads, glazing, heating, benches.

02

Custom homes

Lot, footprint, finishes, budget and timeline.

03

HVAC

Square footage, insulation, climate, existing systems.

04

Pools

Yard access, soil, shape, size and features.

See Looper on your products.

Tell us what you build. We'll show you the questions Looper would ask your buyers, and the brief your team would get back.